For the advertisement we wanted to show the everyday struggles over 60's have with technology. We've exaggerated them in the clip to show a humorous side. The clip is short and to the point to grab the elder's attention. We tried to think of everyday objects that they could potentially struggle with. These were the mobile phone, Eftpos machine, car door and parking meters. As no one in our group was elderly, we dressed up a member of our group in a beard, glasses with a walking stick and pipe to represent an elderly person. We used these props to continue the idea of "over exaggerating". We want our target audience to be able to see the advertisement, relate to the struggles and contact our company after watching.
http://www.youtube.com/watch?v=P0bspVBa1vc&feature=youtu.be
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