The first picture shows the ape in a tree. The ape is using a stick as a tool which depicts the dawn of design, he then jumps down from the tree and proceeds to evolve into a caveman. The stick that the ape was carrying transforms into a spear which symbolizes that through the evolution of human kind, design has evolved with it. Caveman further evolves into an Egyptian with a decorative background showing the beauty in the evolution of design. A sword then swings down which is symbolistic of cutting through any barrier that comes our way. The next scene shows a plane and then the next, a tank. This represents our ascent (Plane) to power (Tank) through design and machinery we have created. The rocket taking off represents how we have done achieved "out of this world" objectives and the machines producing the goods in the next scene shows, that all while we have done this, we can produce using industrial design and share it with all of human kind.. |
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