DSDN101_hand-in_theclip_proj3

For this project I have chosen to focus on industrial design.

This Redbull advert is what has inspired me into relating industrial design to evolution through the use of stop motion animation.

My standpoint and view on industrial design and what I have tried to portray in my stop motion video is that through the early stages of man kinds evolution, ape was able to manipulate objects and use this skill to its advantage. This ultimately paved the way to the success of human beings, because as we evolved as a race, the tools and "products" that were created along this journey, have shaped us and enabled us to flourish, cut through barriers, and gain power on planet earth, all while we share this with our fellow man through design and it is a "new way of seeing" industrial design.

It is evident that this is infact the case, and this can be seen even today. If we as a race wish to achieve a goal we will develop a tool to do so, just as the caveman developed the spear to hunt game, the evolved homosapien has developed the rocket to travel into space.

I believe this will continue to happen as long as the human race lives and believe that industrial design is on of the outstanding factors to leading us to fulfill our full potential.



RedBullNederlands. (May 6, 2011). Red Bull EVOLUTION. Retrieved from http://www.youtube.com/watch?v=i0RRR3IVqZE